Our Journal

  • Recruitment: Project Architect

    See Design Studio are recruiting a project architect to join our growing practice.

    Our vibrant studio work from a converted industrial mews in Twickenham. Formally a CGI and design studio, Seed now devotes the entirety of studio time to contemporary architectural projects in the residential and commercial sectors.

    Working on projects from feasibility and concept through planning and onto completion, we start every project with complete creative freedom and aim to realise our intentions through an explorative approach to detail design.

    Applicants will have the unique opportunity to experience and influence the practice development as we continue to grow.

    Candidates must have prior Project Leader experience and should demonstrate experience at all project stages.

    The roll will involve the responsibility and management of other member of the studio team and applicants should display excellent communication and management skills.

    An in-depth knowledge of technical design and detailing will be of the upmost importance and applicants will be asked to work through full tender documents.

    All applicants should already have the right to work in the UK and must have a RIBA part III qualification.

    Essential software knowledge and experience requirements are as follows:

    – Autodesk Revit

    – Autodesk Autocad

    – Adobe Creative Suite

    – Trimble Sketchup

    Desirable software knowledge and experience requirements are as follows:

    – 3DS Max

    – Vray for Sketchup/3DS Max

    – Rhino

    Applicants are asked to submit their CV and portfolio via email to [email protected].

  • Guildersfield Road

    See Design Studio were commissioned by Nodia Properties Limited to design a scheme of four new build contemporary houses on Guildersfield Road, Streatham.

    Following a successful pre application process with Lambeth Council we were able to achieve full planning permission for a high density scheme of a highly contemporary nature.

    The defining concept was to  create a visual connection between the residential setting at Guildersfield Road and the commercial High Street at Streatham High road.

    Our suggested house type proposes a modern town house set over 4 storeys. The layout encourages a sensory connection between the living spaces through the use of two storey voids and connected usable amenity space at both the lower ground and ground floor levels. These ensure generous light levels and encourage a social environment fit for a family home.

    Generously sized bedrooms are provided on the first floor and within the roof space of the second floor.

    The external aesthetic makes reference to the commercial context through clean detailing and finishes. A light dappled brick is specified for the overall aesthetic. This brickwork aims to unite the red brick buildings on Streatham High Road with the white rendered housing found on Guildersfield Road.

    The roof of the terrace is wrapped in a sleek aluminium skin. The ACM cladding creates a flush relationship between the roof and the proposed PV panels on the south elevation.

    Hidden gulley gutters and integrated cavity downpipes ensure a clean aesthetic as the roof material continues to form protruding bays that reference the local archetype.

    These bays present an elegant narrow form which is enhanced further by vertical planar glazing that rises from ground level to the second floor. The proposed forms suggest a connection to the taller architypes found on the High Road and the pitched roofs create a strong relationship with the immediate context on Guildersfield Road.  Perforated aluminium screens are proposed at low level within the living areas to provide semi transparent screening and further contextual celebration.

    The rear elevation references a more industrial finish and seeks to pay tribute to the previous use of surrounding areas. This aesthetic grows toward the refined and clean front elevation, celebrating the gentrification and growth of the surrounding context.

    The rear windows to the ground and lower ground levels will ensure generous daylight levels within the living areas and more importantly, the basement. A deep reveal is created for these openings to minimise the solar thermal gain. The open plan nature of the scheme ensures exceptional cross ventilation through the dwellings is achieved to cool the houses naturally.

    The courtyards in the basement have been carefully designed to maximise the usable garden space. The space itself is large enough for a table and chairs and most importantly provides direct access to the ground floor garden.

    Tiered landscaping will provide screening to the lower ground floor openings and a staircase to the main garden at ground floor level. A Steel profile bridge links the main garden with the house, this profile is continued to divide the Crittall windows.

    Internally a central open tread staircase will be the focal point of the plan and will allow light to flood the void via a large roof light. This stair case will form bespoke joinery at the lower ground floor living area.

    The internal design will be heavily influenced by Scandinavian design and will combine light tone timber with clean white finishes.

    Through a rigorous design process we have been able to maximise the site potential and will now begin a detail design process to realise this exciting scheme.


  • Exterior visual for Vernon Architects

    We were commissioned by Vernon Architects to produce a photorealistic CGI which was to be used as the focal point of a planning committee hearing.

    We are pleased to announce that the panel responded positively to the image and we are pleased our work was able to be a part of making this family’s home something truly special.

    Congratulations to Vernon Architects and the Allen Family!

  • Arnolds Lane, Dartford

    The site for this mixed use pre app proposal is situated in Dartford, Kent. The client approached us to explore the potential for development through a pre planning advice process with the local authority.

    The surrounding areas are predominately open and the closest village is Sutton-at-Hone.

    The site will retain a planted green buffer to the outskirts from which green public amenity space will spill out from. These green fingers will pass between low density buildings and will ensure a feeling of openness and give public purpose to this currently underused piece of land.

    The house types have been designed to make each plot work efficiently and allow for as much public space as possible.

    The mixed use site includes a commercial area at the closest point to the motorway that will serve the provided housing on site and the surrounding towns and villages. The input of commercial premises, a community centre and the vast linked public space will provide amenity space, shopping opportunities and jobs for the local community and will encourage a new social hub.

    The overall height will gradually minimise across the site to create a stepping density. The housing closest to the motorway will be 3 storeys in height to act as a sound barrier to the two storey housing behind, shielding the gardens from the noise of the motorway. The housing towards the South side of the site will be of a lower density and will be semi-detached or detached in form and no more than two storeys in height.

    All housetypes for the scheme have been designed to accommodate for the modern demands of home/work living. The 5 dwelling types are all designed to life time home standards and incorporate a home office on the ground floor. This office doubles as a potential single bedroom in the case that any occupant may find it challenging to access the first floor accommodation. The houses adopt a traditional pitched form in all cases and feature contemporary openings.

    Every house type provides on plot parking, bin and cycle storage and relinquishes the need for on street parking areas. This parking is achieved through car ports or garages and has been designed to be set back from the street frontage to minimise the visual impact.

    Dual level gardens and twisted plans make the housetypes work efficiently on each plot whilst maintaining the minimum 15m garden depth set out by the council.

    Any overlooking from the upper floor terraces is restricted by the form of the house itself which ensures increased privacy in the gardens.

    The rotated plans mean that each inhabitable room benefits from high levels of natural light.

    Tom Schneider Life Style Interior Visuals

    See Design Studio were asked to produce this series of life style shots to display the Tom Schneider Curl range. We worked closely with the furniture designer to develop an appropriately bright and contemporary space to display the furniture.

    This process enabled the client to avoid on site photo shoots and ensured that the final images were exactly as they imagined.

    Tom Schneider Curl Visuals

    Seed were commissioned to produce a series of White background Marketing images for Tom Schneider. The Walnut Curl range images will be used within the Tom Schneider brochure and on various distributor websites.



  • 14 Woodleigh Gardens

    Sharing some of our latest design work with you guys here. 14 Woodleigh Gardens is our latest Architectural Development, we have had positive pre app response from Lambeth Council on the scheme and are looking forward to realising the project.


    The scheme is on a sensitive backland site in Streatham which has had 7 prior refusals. The scheme consists of 3 x 2 bedroom flats and combines a palette of London stock brick with stained verticle timber cladding. We took inspiration from a mews setting when designing the proposal to create a private and tranquil setting behind the busy Streatham High Road.



  • PDS Interior Visual

    As part of Phillips Design Studio’s LUNA range renders we have also provided an interior scene visual of the furniture in an East London converted warehouse loft.


    The entire scene was modeled and rendered in Vray before post production work in photoshop. The different saturations levels are a good example of how you can change the mood of an image with the brightness of materials and light.

  • Seed has been featured on Creativepool

    Creativepool have featured our latest project.

    The images we produced for Phillips Design Studio are on their homepage and they have given us a special mention in their newsletter.

    See the page here:





  • Hard Rock Cafe, London

    We recently finished these images for the redesign of the Hard Rock Cafe in London.

    We were responsible for all CAD, 3D and visual work on the project and worked closely with the designer to put the final presentation together.

    We used a mixture of 3D work and photomontage to show the existing memorabilia and the proposed changes.


    Looking forward to going along and seeing how it turns out!




  • Phillips Design Studio Furniture










    We have been working closely with PDS to develop these photorealistic furniture images.

    Phillips Design Studio have been invited to show their latest work at the London Design Festival this year and asked us to produce some marketing images for their latest designs.

    The process is a quicker and more cost effective solution than producing prototypes of their designs which allows them to successfully communicate the designs.

    If you want to find out more the studio’s details are below:


    39 Temple St

    London E2 6QQ

    mobile: +44 (0)77 6665 6697

    office:  +44 (0)20 7729 2329



  • New office

    See Design Studio has a new work place in Bethnal Green! We have taken up some shared space with an architects office in a converted factory building on temple street. The space spills onto a courtyard which is full of other creatives from carpenters to skateboard designers/makers. Perfect timing with the Clerkenwell Design week coming up! Stop by if you fancy it.

  • It Suite Visual

    We were recently commissioned to produce a visual for Eton End School. They wanted an image to display a proposed IT suite for an open day at the school. The image style is photo-realistic with some polite lighting effects and textural adjustments. They also wanted specific computer models and furniture which we produced from scratch.

  • Internal Visuals

    We recently polished off these internal visuals for a Southend scheme by cadmium design. The internal images aim to highlight the movement of an exciting LED light fitting which can be seen in this video:

    We created a collection of images which demonstrated the different movement settings of the lights. Environmental variations were also included to show how the space will look during the day.


    Skills Used

    3D: 15%
    Vray: 40%
    Photoshop: 40%


  • New Collaboration

    We’re really excited to announce our collaboration with Studio dLux on a CNC project we are working on. The Brazil based studio specialise in open source furniture design, lighting and bespoke interior fit outs. Really want to print ourselves a couple of their stunning valovi chairs!


    We will be keeping you updated through our journal and make sure you take a look at their work!



  • Experimentation in CNC

    We have been looking into the application of CNC production on a large scale this week. One of our current public projects will use a heavy element of the process.


    This constantly morphing structure changes between a bench, table and deck to allow people to occupy it in different ways.


    It could be built on site with some sheets of ply and a CNC cutter and will become part of something pretty exciting.

    Grasshopper Explorations

    Between our client projects we like to spend our time delving into new software and design techniques. Recently we have been toying around with grasshopper within Rhino. The parameter based modeler is like nothing we have ever used before but the resulting forms are truly unique!

    The gridshell we have created is accurately simulated and will be used in an interesting project which we will share with you all very soon!






    We’ve gone old school

    We think its about doing the simple things right. For our latest marketing we have invested in some old school branding techniques and used hand calligraphy envelopes and custom wax seals. Well worth it!

  • Southend Bar/Restaurant Interiors


    See Design Studio collaborated with Cadmium Architects and Designers to produce a series of internal visuals for a seaside venue. The images include the composition of 15-20 bespoke  materials and realise a moody yet photorealistic finish with life and movement. The client asked for both daytime and evening versions of two scenes which we achieved through varied environmental settings.

    Skills Used

    3D: 20%
    Material Composition: 25%
    Vray: 25%
    Photoshop: 20%




  • A Happy New Year from See Design Studio! We’re excited for 2014.

    Our holiday image represents what we believe New Years is all about, celebrating with friends. A collage of our city through the years. Although many things will change this year. The best things always stick! We wish you luck in 2014 and hope our paths cross this year.

    Do it Justice! Click here to see a high res version.

  • Abingdon Guildhall Images


    Lewandowski Willcox Architects approached us to produce a series of images and a fly-through for their new Abingdon Guildhall design. Our ongoing work with them has realised a subtle, soft image style. We incorporated this same style here with hazy subtly lit external and internal images.

    Skills Used

    3D: 15%
    Vray: 40%
    Photoshop: 40%
    After Effects: 5%

  • Abingdon Guildhall Images Published

    We made the papers!


    Recent images produced for LW architects for the  new Abingdon Guildhall extension have been publish in an Oxford newspaper. Click here to see the article.






  • Chichester Cinema


    We have been working closely with Studio DMZ over the last month to produce an animation walkthrough for Chichester New Park Cinema. The walkthrough will be shown at their upcoming film festival as a tool to communicate a refurbishment and new extension which includes a new screen. We were commissioned to build the 3D model and produce an animation with a sketchy feel, basic lighting effects and population. The video will be shown before every film showing and we hope it can help to make the festival a success.

    Skills Used

    3D Modelling: 50%
    Population: 10%
    After Effects: 30%
    Bespoke Material Composition: 10%

  • BCA Sketch Images


    This week we have been very busy working with a new client, BCA London. BCA have asked us to work as a bolt on visualiser during a busy week. The brief was to create 10 quick photomontage sketchy images. They provided us with a series of spaces and products to overlay to compose a final scene. We then gave the images a sketchy and unfinished feel for a feasibility pitch they were involved in in Turkey. Enjoy the sunshine! 

    Skills Used

    Photomontage: 60%
    Population: 10%
    Lighting: 10%
    Sketching: 20%

  • Gridshell Studies

    Structure, Morphology and Fabric – Gridshell Sports Centre

    The concept  was emotion and the relationship between the sportsman and spectator. A timber Gridshell represents the sportsman, and a portland stone plinth represents the spectator. The idea being that the spectator will literally support the sportsman. The concept of emotion in architecture is addressed through a series of spaces which aim to provoke the occupants senses and change the way they feel.

    We relied heavily on the use of modelling during the research stages, constructing a full span timber gridshell at 1:50. This model enabled us to understand how the structure worked and how
    it could be formed. It drove the whole scheme and became an important tool for learning and creating the final drawings.

    This scheme ruthlessly pushes the idea of emotive architecture, consciously varying the light, scale and exposure of the spaces. The dramatic structure above gives us the opportunity to hide and reveal it and constantly create a contrast on the occupant’s senses.

  • Leicester Casino


    The busy week continued with a further 3 images for Cadmium Architects and Designers. This time an intimate bar scene and a lively sports bar were produced to represent the designers final scheme.

    Skills Used

    3D: 20%
    Material Composition: 25%
    Vray: 25%
    Photoshop: 20%




  • Tottenham Court Road Casino



    We have been very busy this week working on 5 images for Cadmium Design. The first set is for a Grosvenor Casino on the Tottenham Court Road. The Scenes include an entrance view and gaming floor/bar view. We continue to produce a consistent imagery style for Cadmium which make use of bespoke Vray material composition, photorealistic rendering, photoshop population and various lighting effects to create scenes which appear lively and inviting.


    Skills Used

    3D: 30%
    Material Composition: 15%
    Vray: 30%
    Photoshop: 25%


  • New Site

    We finished our new site this week. The new design includes a re-brand which looks at a continual flowing array of seeds and a growing creation. Its been a labour of love and is built in collaboration with our good friends, Swift ideas. Take a look around and let us know what you think!